Lex & Katrina
ECS: Katrina, please kindly introduce yourself,
your work, where are you currently living and what brought you to Singapore.
What did you study? What is your background?
Katrina Alana is a family shop run by husband
and wife team, Lex and Katrina. We moved here for work since it was the next
step in our careers. We both studied Information Technology at university where
we met.
Wooden wax seal & wax stick set {left} and custom wax seal {right}
ECS: What are your sources of inspiration for designing
your lovely creations? Where do you source your materials?
Part of
the work that we do is custom design and our clients usually have an idea about
what they want. We come up with idea boards from trends that we see online and
we drop by the nearest library to do research. This process is the basis for
our designs and most of our ideas. We usually source most of our
materials overseas as most items are difficult to find locally.
from top left to right, clockwise:
ECS: How did you get started on Etsy?
We knew
about Etsy for years and we only joined last year because we were focusing on
promotion for our own website. We decided to give it a shot a year after we
launched our business since we weren't getting the growth we wanted from our
own site. We've been very happy with what we've accomplished partnering with
Etsy as a seller.
How to use your wax seal
ECS: Do you have plans to expand your brand? Feel
free to share any of your ongoing projects and dreams!
We do.
We're planning on adding several specialty items by January and we
will be opening a custom stamp shop and an illustration shop in the upcoming
months.
Katrina is also making her own rubber stamp! {Source}
Katrina & Lex designed and made their own Save the Date & wedding invitations...
they are so talented! {source}
ECS: I know Christmas is a very big celebration
in Philippines. How do you celebrate Christmas this year? Are you decorating
your home? Any tips?
Christmas
starts at September for us. I know it may be weird for some people to hear but
in the Philippines, Christmas is such a huge holiday that we sort of
unofficially start it as soon as the months end in "ber" like
September and only consider it over after the Three Kings holiday which is
usually in January. This is true for both our families and we have
memories of our mothers decorating the house super early and taking
the décors off the next year. We are putting up a tree this year but
that's it since we will be going back home for the holidays where the
decorations are off the charts.
ECS: I have asked you to
pick up among your favorites on ETSY (6 items from one or
different shops) in order to create a mini-gift guide for Christmas for my readers. Tell me if I am wrong Katrina, I guess your favorite color is yellow...
Three picks by Katrina:
Three picks by Katrina:
ECS: Last, what are your favorite items in
your own shop?
Katrina:
My favourite item in the shop is the wax seal. I always wanted to
have one as a kid and I still can't believe that we own a shop that sells
something from my childhood.
Lex: Definitely the
wax seals. We still write letters and send them by mail. It adds a special
touch to each message I send.
It's Christmas soon, and it means gift time: for any purchase from KatrinaAlana, receive 5 yards of Baker's twine WITH wooden spool! Exclusive promotion to readers of Etincelle Creative Studio :-)
Type coupon code EtincelleStudioReader at check out. Shop now!
Thank you so much Katrina and Lex for allowing me to feature you on the blog. I am a big fan of your work and will continue to support you in your new ventures!
Type coupon code EtincelleStudioReader at check out. Shop now!
Thank you so much Katrina and Lex for allowing me to feature you on the blog. I am a big fan of your work and will continue to support you in your new ventures!
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